An early adopter of legal advertising in the U.S., Leonard D. Jacoby died on January 12. After the U.S. Supreme Court allowed lawyers to advertise in Bates v. State Bar of Arizona, Leonard took advantage.
“In Southern California in the late 1970s, the ads were inescapable — the firm was running up to 100 a week, each ending with the slogan ”Jacoby & Meyers: It’s about time.’” By 1982, Jacoby & Meyers had 43 offices in California and another 18 in New York, and was seeing around 9,000 new clients a month. It was also spending about $1.9 million a year on advertising (about $7 million today).”